Many people enjoy sports, and sports fans often enjoy placing bets on the outcomes of sporting events. Most casual sports bettors lose cash over time, creating a bad name for the sports bets industry. But what if we could “even the playing field? inch
If we transform sports bets into a more business-like and professional endeavor, there is a higher likelihood that we can make the case for sports bets as an investment.
The Sports Marketplace as an Asset Class
How can we make the jump from playing to investing? Working with a team of analysts, economists, and Wall Street professionals — we often throw the phrase “sports investing” around. But what makes something an “asset class? inch
An asset class is often termed an investment with a marketplace — that has an inherent return. The sports bets world clearly has a marketplace — but think about a source of returns?
For instance, investors earn interest on bonds in return for lending money. Stockholders earn long-term returns by having a area of a company. Some economists say that “sports investors” have a built-in inherent return in the form of “risk transfer. inch That is, sports investors can earn returns by helping provide liquidity and transferring risk amongst other sports marketplace participants (such as the bets public ufabet and sportsbooks).
Sports Investing Indicators
We can take this investing analogy a step further by studying the sports bets “marketplace. inch Just like more traditional assets such as stocks and bonds use price, dividend yield, and interest rates — the sports marketplace “price” is based on point develops or money line chances. These lines and chances change over time, just like stock prices rise and fall.
To help expand our goal of making sports playing a more business-like endeavor, and to study the sports marketplace further, we collect several additional indicators. In particular, we collect public “betting percentages” to study “money flows” and sports marketplace activity. In addition, just as the financial headers scream, “Stocks rally on heavy volume, inch we also track the actual of bets activity in the sports playing market.
Sports Marketplace Participants
Earlier, we discussed “risk transfer” and the sports marketplace participants. In the sports bets world, the sportsbooks serve a similar purpose as the investing world’s brokers and market-makers. They also sometimes act in manner similar to institutional investors.
In the investing world, the general public is known as the “small investor. inch Similarly, the general public often makes small table bets in the sports marketplace. Small wagerer often table bets with their heart, roots for their favorite teams, and has certain tendencies that can be taken advantage of by other market participants.
“Sports investors” are participants who take on a similar role as a market-maker or institutional investor. Sports investors use a business-like approach to cash in on sports bets. In effect, they take on a risk transfer role and are able to capture the inherent returns of the sports bets industry.
How can we capture the inherent returns of the sports market? One method is with a contrarian approach and bet contrary to the public to capture value. This is one reason why we collect and study “betting percentages” from several major online sports books. Studying this data permits us to feel the heart of the market action — and carve out the performance of the “general public. inch
This, combined with point spread movement, and the “volume” of bets activity can give us an idea of what various participants are doing. Our research ensures that the public, or “small bettors” — typically underperform in the sports bets industry. This, in turn, permits us to systematically capture value by using sports investing methods. Our goal is to apply a methodical and educational approach to the sports bets industry.